Fudge Studios

Below are the emails I sent and received from Fudge Studios in Bolton arranging a portfolio viewing. I went to see Gav and Robin on the 7th April and showed my portfolio to them in Costa coffee so it was nice and relaxed. I really appreciated the feedback that I received on my projects mainly in regards to the Nation Flower Museum Project and the Homebase D&AD brief. They gave me many ideas on how to improve and push these projects forward. They said I need to push my NFM project more by doing direct mails, stationary and even a website becuase they see a lot of print based work and not many websites and they think that websites are the way forward as they are in demand at the moment. The also suggested for my Homebase work that to cut costs I could use screen printing and see how that works instead of the sewing. At the end Robin told me to come back with my final portfolio and they will see if they can fit me in for a placement. He also said I can send some of my work to him for feedback which I havent done yet with the major project taking up so much time. I will send him my book and see what he says for changes to make for the show and portfolio.


Ok emma, we'll see you then.

Best Regards
Andrew Birley
Client Services Director

Fudge 
41 Mawdsley Street
Bolton
BL1 1LN
T +44 (0)1204 366 668
F +44 (0)1204 366 669

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All new Fudge:
http://www.fudgestudios.com/
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On Apr 4, 2009, at 2:29 PM, Emma Liddiard wrote:

Tuesday is fine, I can get down to you between half 12 and 1 so not to take up to much of your afternoon.

Thanks
Emma

Tuesday lunch time. Between 12 and 3 is fine with myself or Gav



On Apr 2, 2009, at 7:01 PM, Andrew Birley wrote:

any preference chaps?

Best Regards
Andrew Birley
Client Services Director

Fudge 
41 Mawdsley Street
Bolton
BL1 1LN
T +44 (0)1204 366 668
F +44 (0)1204 366 669

------------------------------------------------
All new Fudge:
http://www.fudgestudios.com/
------------------------------------------------

Hello Andrew

I have just checked my e-mails so sorry this is a bit late. I am available any time next week as I am off for Easter. On a Tuesday morning I have a driving lesson so the afternoon would be better that day. I'll find my way to Bolton, just looked you up on the map and you are not far away from the train station so I'll survive.

Many Thanks

Emma



Hi Emma,

If you can get to Bolton, one of the chaps would be happy to give you half an hour.

When is good for you?



Best Regards
Andrew Birley
Client Services Director

Fudge 
41 Mawdsley Street
Bolton
BL1 1LN
T +44 (0)1204 366 668
F +44 (0)1204 366 669

------------------------------------------------
All new Fudge:
http://www.fudgestudios.com/
-----------------------------------------------
Best Regards
Robin Arnold
Creative Director

Fudge Studios Limited
41 Mawdsley Street
Bolton
BL1 1LN
T +44 (0)1204 366 668
F +44 (0)1204 366 669

Friday 8 May 2009

Andy at Think Tank

Below is the email I received off Andy at Think Tank who i went to see while I was in London. I have found the answers to the questions interesting and gives a good insight into his experience after leaving university.

Hi Emma,

Hope things are going well. Really sorry its taken so long for me to get back to you. Were in the middle of an office move and I've been busy completely rebranding the Think Tank. I've answered the questions you sent me below, I hope the answers are the sort of thing you were after. Thanks for sending the sewn type through for me, it looks awesome. Keep at it and as I said If I can help any of you at all you have my details.

Andy

1. How did you get into design? Did you go to university etc?

After leaving high school I went to college to do a BTEC National Diploma in Graphic design for two years. After finishing my BTEC I went to university to study a BA Hons in graphics. When I completed my degree I got a job as a junior designer in a small print based studio. After working at a couple of other places I eventually made the move to London where I am now working as an Art Director at an inner city design agency.

 

2. How difficult did you find it to get a job/placement after studying?

Trying to find a job after university was a lot harder than I thought it was going to be. I was quite lucky in getting my first job. I had heard about a small studio that was thinking about advertising for a designer, so I went along to speak to the Creative Director and show him my portfolio. It was in this meeting he offered me a job.

Whilst at University I had spent a number of weeks working at a small print shop, so when I came to look for work I already had some valuable experience. I felt this really helped me when looking for my first job. It took me about seven weeks of looking before I was able to finally get my first foot on the ladder. Before this I spent an awful lot of time and money printing and sending out samples, calling up agencies and design studios in order to try and get a meetings.

 

3. Do you think it's hard for students to get placements/jobs now?

Personally I think that it is probably just as hard now as it was then. I would say to take any experience you can get. It’s not always about how flashy and cool the places you have worked are but what you have learnt there and how you can use those skills to your own advantage. It’s all about selling yourself.

 

4. In your opinion what is the best way for students to present their work to you?

Everyone likes different thinks. I personally like to be able to see work in a book or folder so I can turn the pages. I like to be able to feel and touch something so a nicely put together book would impress me more as it takes a lot more skill, effort and time to put together.

 

5. Did you find it easier getting work in London or in Manchester?

I found it a lot harder to find work in London. This was mainly due to the fact that I didn’t know anyone down here and all the previous places I had worked in Manchester, no one in London had really heard of. A lot of jobs in London are advertised through recruitment agencies, which in my opinion aren’t great. They make it harder for you to get in to the agencies to meet the right people. All the jobs I interviewed for were jobs I had found directly. Before finding my current Job, I did do some freelance work for a couple of months to earn a bit of money and help with my job hunt. This was quite a good experience for me, as I had never done anything like that before.





Andy Thirsk
Art Director

Too Many Design Graduates?

I have chosen to answer the ‘Too many design graduates?’ question for this part of my Blog I will not be able to answer this fully because I only have 750 words. I decided this question because this is something that worries me, wondering whether I will be able to get placements and where I will end up in a few years time, will I get a job a job in design or end up in totally somewhere different. It is something that is big at the moment as well as it was in previous years. The creative industry is the fastest growing sector but not fast enough for the amount of students the universities are churning out each year. “The UK now produces 15,500 design graduates a year, nearly half the entire European total” (Creative Review, January 2004). 

After researching into this question I found a hard-hitting article from Ian Cochrane saying that design students should seek different professions. This was worrying to me because I really enjoy the subject and would one day like a job in it.

“There are still too many people coming out of design courses, and there simply aren’t the jobs for them’. He recommends that students enter alternative occupations and gain experience outside the design sector. Look for jobs in industries that have vacancies – I mean, if you want to design restaurants, it is good to have worked in one or two,’ he says. Branding guru Michael Peters concurs, saying, ‘There is too big a supply of young designers and far too many people doing mediocre work.” (http://graphichug.com/2009/01/28/avoid-design/)

But is this the only option that design graduates have? Not necessarily. I know from research myself you do not have to go into a design agency to have made it. There are more opportunities that having a degree can get you. You could work freelance and then a company that you work for might want to take you on permanently. Its all about getting your foot in the door with some companies and show that your willing, always helpful, even if it means doing odd jobs and brewing up it all counts. I attended a talk at college with Anthony Smith from Music, a Manchester design agency who only started up 18 months ago and got an insight into how he coped with getting a job after studying. It was good to hear his story because he came out of education in 1989 when the country was also in a kind of recession. It took him a year to get a job and said that if you really want to get a job then stick at it and it will pay off even if it takes time.

Getting a job in today’s climate is hard but getting one in a sector that simply ‘doesn’t need you’ seems even harder. From a 3rd year graphic design students opinion I am put off from even trying to get a job (people always want experience but if nobody is willing to give you your first placement this will seem even harder) in the design sector to be honest but I know if I love the subject I have chosen to study and stick it out something will come along. I will just have to be patient and persistent and keep myself out there and in touch with the agencies I like and would like to work for. Craig from Music came in and gave a talk saying that you have to know what type of designer you are whether it be ideas based or more visual. This made me think about which one I would be because it helps when applying to agencies so you get in one that works like you. From this year I have decided that I'm stuck in the middle as I like everything to visually look great but I have also been pushing myself to be more ideas orientated.

It also worries me that I will not be good enough and that people will not want to take me on for a placement or if I get one I won’t be able to keep up or be good enough on a Mac :S  think I better get some practice in!

There are other good jobs that having a degree could help you get. They might not be the jobs you ideally want but it could pay the bills until a design job comes along. From working in Debenhams I know that having a degree aids you in getting onto the management-training program, this might not be design orientated but in the current climate it’s a good job to have and working your way up you can end up on a good wage. You could also go onto teach design instead of working in an agency. This job could be just as rewarding if not more. By teaching you can pass on your own experience and ways of working onto the next generation of designers.

Thursday 2 April 2009

Fudge Studios

Woooo! Andrew Birley from Fudge has got back to me and I am now arranging a time to meet up with one of the designers!

woohoo help

Feedback from David at 999. Some nice answered questions for help with my final blog question. :) I have found these answers very useful and it gives me an insight into getting placements and how hard it will be. When I have my final portfolio I will arrange to see David again in hope of getting a placement.

Saturday 28 March 2009

Photorealism







Here is some photorealistic work by Johannes Wessmark. Omg wish I could draw that good, all done with watercolour and pencils. Jealous...yes!

Thursday 26 March 2009

Craig Ward







Sorry Ganella had to post this on mine too :) Again reminding me of the good old days in foundation when I did that print course. I really like the texture that the printed letters give and this is the type of effect I want to create in my newest project on dementia. Also the top image saying 'ink and water dnt mix' reminded me of the typeface i made in foundation. I really like the middle typeface which looks to be made of some sort of furry material, it gives a good effect.

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