Fudge Studios

Below are the emails I sent and received from Fudge Studios in Bolton arranging a portfolio viewing. I went to see Gav and Robin on the 7th April and showed my portfolio to them in Costa coffee so it was nice and relaxed. I really appreciated the feedback that I received on my projects mainly in regards to the Nation Flower Museum Project and the Homebase D&AD brief. They gave me many ideas on how to improve and push these projects forward. They said I need to push my NFM project more by doing direct mails, stationary and even a website becuase they see a lot of print based work and not many websites and they think that websites are the way forward as they are in demand at the moment. The also suggested for my Homebase work that to cut costs I could use screen printing and see how that works instead of the sewing. At the end Robin told me to come back with my final portfolio and they will see if they can fit me in for a placement. He also said I can send some of my work to him for feedback which I havent done yet with the major project taking up so much time. I will send him my book and see what he says for changes to make for the show and portfolio.


Ok emma, we'll see you then.

Best Regards
Andrew Birley
Client Services Director

Fudge 
41 Mawdsley Street
Bolton
BL1 1LN
T +44 (0)1204 366 668
F +44 (0)1204 366 669

------------------------------------------------
All new Fudge:
http://www.fudgestudios.com/
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On Apr 4, 2009, at 2:29 PM, Emma Liddiard wrote:

Tuesday is fine, I can get down to you between half 12 and 1 so not to take up to much of your afternoon.

Thanks
Emma

Tuesday lunch time. Between 12 and 3 is fine with myself or Gav



On Apr 2, 2009, at 7:01 PM, Andrew Birley wrote:

any preference chaps?

Best Regards
Andrew Birley
Client Services Director

Fudge 
41 Mawdsley Street
Bolton
BL1 1LN
T +44 (0)1204 366 668
F +44 (0)1204 366 669

------------------------------------------------
All new Fudge:
http://www.fudgestudios.com/
------------------------------------------------

Hello Andrew

I have just checked my e-mails so sorry this is a bit late. I am available any time next week as I am off for Easter. On a Tuesday morning I have a driving lesson so the afternoon would be better that day. I'll find my way to Bolton, just looked you up on the map and you are not far away from the train station so I'll survive.

Many Thanks

Emma



Hi Emma,

If you can get to Bolton, one of the chaps would be happy to give you half an hour.

When is good for you?



Best Regards
Andrew Birley
Client Services Director

Fudge 
41 Mawdsley Street
Bolton
BL1 1LN
T +44 (0)1204 366 668
F +44 (0)1204 366 669

------------------------------------------------
All new Fudge:
http://www.fudgestudios.com/
-----------------------------------------------
Best Regards
Robin Arnold
Creative Director

Fudge Studios Limited
41 Mawdsley Street
Bolton
BL1 1LN
T +44 (0)1204 366 668
F +44 (0)1204 366 669

Friday 8 May 2009

Andy at Think Tank

Below is the email I received off Andy at Think Tank who i went to see while I was in London. I have found the answers to the questions interesting and gives a good insight into his experience after leaving university.

Hi Emma,

Hope things are going well. Really sorry its taken so long for me to get back to you. Were in the middle of an office move and I've been busy completely rebranding the Think Tank. I've answered the questions you sent me below, I hope the answers are the sort of thing you were after. Thanks for sending the sewn type through for me, it looks awesome. Keep at it and as I said If I can help any of you at all you have my details.

Andy

1. How did you get into design? Did you go to university etc?

After leaving high school I went to college to do a BTEC National Diploma in Graphic design for two years. After finishing my BTEC I went to university to study a BA Hons in graphics. When I completed my degree I got a job as a junior designer in a small print based studio. After working at a couple of other places I eventually made the move to London where I am now working as an Art Director at an inner city design agency.

 

2. How difficult did you find it to get a job/placement after studying?

Trying to find a job after university was a lot harder than I thought it was going to be. I was quite lucky in getting my first job. I had heard about a small studio that was thinking about advertising for a designer, so I went along to speak to the Creative Director and show him my portfolio. It was in this meeting he offered me a job.

Whilst at University I had spent a number of weeks working at a small print shop, so when I came to look for work I already had some valuable experience. I felt this really helped me when looking for my first job. It took me about seven weeks of looking before I was able to finally get my first foot on the ladder. Before this I spent an awful lot of time and money printing and sending out samples, calling up agencies and design studios in order to try and get a meetings.

 

3. Do you think it's hard for students to get placements/jobs now?

Personally I think that it is probably just as hard now as it was then. I would say to take any experience you can get. It’s not always about how flashy and cool the places you have worked are but what you have learnt there and how you can use those skills to your own advantage. It’s all about selling yourself.

 

4. In your opinion what is the best way for students to present their work to you?

Everyone likes different thinks. I personally like to be able to see work in a book or folder so I can turn the pages. I like to be able to feel and touch something so a nicely put together book would impress me more as it takes a lot more skill, effort and time to put together.

 

5. Did you find it easier getting work in London or in Manchester?

I found it a lot harder to find work in London. This was mainly due to the fact that I didn’t know anyone down here and all the previous places I had worked in Manchester, no one in London had really heard of. A lot of jobs in London are advertised through recruitment agencies, which in my opinion aren’t great. They make it harder for you to get in to the agencies to meet the right people. All the jobs I interviewed for were jobs I had found directly. Before finding my current Job, I did do some freelance work for a couple of months to earn a bit of money and help with my job hunt. This was quite a good experience for me, as I had never done anything like that before.





Andy Thirsk
Art Director

Too Many Design Graduates?

I have chosen to answer the ‘Too many design graduates?’ question for this part of my Blog I will not be able to answer this fully because I only have 750 words. I decided this question because this is something that worries me, wondering whether I will be able to get placements and where I will end up in a few years time, will I get a job a job in design or end up in totally somewhere different. It is something that is big at the moment as well as it was in previous years. The creative industry is the fastest growing sector but not fast enough for the amount of students the universities are churning out each year. “The UK now produces 15,500 design graduates a year, nearly half the entire European total” (Creative Review, January 2004). 

After researching into this question I found a hard-hitting article from Ian Cochrane saying that design students should seek different professions. This was worrying to me because I really enjoy the subject and would one day like a job in it.

“There are still too many people coming out of design courses, and there simply aren’t the jobs for them’. He recommends that students enter alternative occupations and gain experience outside the design sector. Look for jobs in industries that have vacancies – I mean, if you want to design restaurants, it is good to have worked in one or two,’ he says. Branding guru Michael Peters concurs, saying, ‘There is too big a supply of young designers and far too many people doing mediocre work.” (http://graphichug.com/2009/01/28/avoid-design/)

But is this the only option that design graduates have? Not necessarily. I know from research myself you do not have to go into a design agency to have made it. There are more opportunities that having a degree can get you. You could work freelance and then a company that you work for might want to take you on permanently. Its all about getting your foot in the door with some companies and show that your willing, always helpful, even if it means doing odd jobs and brewing up it all counts. I attended a talk at college with Anthony Smith from Music, a Manchester design agency who only started up 18 months ago and got an insight into how he coped with getting a job after studying. It was good to hear his story because he came out of education in 1989 when the country was also in a kind of recession. It took him a year to get a job and said that if you really want to get a job then stick at it and it will pay off even if it takes time.

Getting a job in today’s climate is hard but getting one in a sector that simply ‘doesn’t need you’ seems even harder. From a 3rd year graphic design students opinion I am put off from even trying to get a job (people always want experience but if nobody is willing to give you your first placement this will seem even harder) in the design sector to be honest but I know if I love the subject I have chosen to study and stick it out something will come along. I will just have to be patient and persistent and keep myself out there and in touch with the agencies I like and would like to work for. Craig from Music came in and gave a talk saying that you have to know what type of designer you are whether it be ideas based or more visual. This made me think about which one I would be because it helps when applying to agencies so you get in one that works like you. From this year I have decided that I'm stuck in the middle as I like everything to visually look great but I have also been pushing myself to be more ideas orientated.

It also worries me that I will not be good enough and that people will not want to take me on for a placement or if I get one I won’t be able to keep up or be good enough on a Mac :S  think I better get some practice in!

There are other good jobs that having a degree could help you get. They might not be the jobs you ideally want but it could pay the bills until a design job comes along. From working in Debenhams I know that having a degree aids you in getting onto the management-training program, this might not be design orientated but in the current climate it’s a good job to have and working your way up you can end up on a good wage. You could also go onto teach design instead of working in an agency. This job could be just as rewarding if not more. By teaching you can pass on your own experience and ways of working onto the next generation of designers.

Thursday 2 April 2009

Fudge Studios

Woooo! Andrew Birley from Fudge has got back to me and I am now arranging a time to meet up with one of the designers!

woohoo help

Feedback from David at 999. Some nice answered questions for help with my final blog question. :) I have found these answers very useful and it gives me an insight into getting placements and how hard it will be. When I have my final portfolio I will arrange to see David again in hope of getting a placement.

Saturday 28 March 2009

Photorealism







Here is some photorealistic work by Johannes Wessmark. Omg wish I could draw that good, all done with watercolour and pencils. Jealous...yes!

Thursday 26 March 2009

Craig Ward







Sorry Ganella had to post this on mine too :) Again reminding me of the good old days in foundation when I did that print course. I really like the texture that the printed letters give and this is the type of effect I want to create in my newest project on dementia. Also the top image saying 'ink and water dnt mix' reminded me of the typeface i made in foundation. I really like the middle typeface which looks to be made of some sort of furry material, it gives a good effect.

Sophie Toulouse



Sophie Toulouse is another illustrator I came across within the life drawing class I did. Here is some of her newest work which I really like especially the top ones which include photographic elements as well as illustration. The top 4 are from Muse Magazine spring issue 2008 and the bottom 2 are Dealer Delux summer issue 2008.


Vault 49




Some editorial designs by Vault 49. Thanks to Ganella for reminding me of them. I like how they make the designs and reminds me of being on foundation! Fun times hehe.


David Downton




These are illustration from David Downton who does fashion and celebrity illustrations. I found these when I was doing life drawing back in the 2nd year. One of my favorites is the one at the bottom of Dita Von Teese.


accessed at: http://www.daviddownton.com/

Practitioners Images 2




Here are some of the many projects produced by Glorious. One of my favorites is the REDdog one which uses different dogs depending on where it is used e.g. a invoice has a begging dog and the managing directors business card has a dog with a posh collar on. I also like the simplicity of the Pay and Display one with it being on a car parking ticket as the exhibition is held in a NCP car park. 


Practitioners Images 1



This is the Identity work done for Baboo Airlines done by Interbrand. They created the typeface for this identity work using the Swiss flag in the B of the name Baboo and kept the red colour. They also created a pattern which is used on the plane, uniforms, seats and airport lounge. This work really stood out to me in the presentation and I like the pattern made to be used on the plane as it makes it distinctive and stand out from other planes. 


Questions?



This morning I have emailed David Sedgewick at 999 and Alan Herron at True North some questions to answer for me to help me with parts of my blog.

999

After seeing David Sedgewick at 999 yesterday I was very pleased with the feedback I received. He liked my work in general and like Alan Herron at True North he said I need to push my work further. He told me that I could do with pushing my National Flower Museum project further and making stationary, signage and direct mail to make it more complete. He also said try a different typeface that is more masculine to make a juxtaposition with the feminine flowers used. 


Sedgewick said that portfolio book I presented out of was a nice idea and shows good design skills but if your going presenting to 3/4 companies a week then it will get dirty, damaged and pages may start to fall out and he suggested to present out of an A3 ring-bound portfolio instead. I suggested maybe having a photography box which he liked but said it may be a bit big when carrying around. He also said as long as I get myself out there seeing as many companies I like and know stuff about then I should be able to get a few placements and it was a good idea that I was going out and seeing people now instead of just leaving it till I have finished my degree because I will already have contacts in place.

Lara Horner




I found this designer on Google. Horner has produced some clean and simple layouts for an editorial design and also an identity for 'Spring' which looks to be a florists which again is clean and simple. Horner does a lot of website work which can be seen at http://www.larahorner.com/.

Wednesday 25 March 2009

The Chase






The top two are stationary produced for the Garden Lighting Company by the Chase. This is a very simple idea as with all of their designs and I think its really clever how they have used upside down flowers as lights. The bottom two are from the Chase's own calender, again a simple idea which incorporates the hang up string into the design.


Portfolio Viewing yey! :)



James at 999 Design passed on my work to his colleague David Sedgewick who has arranged to see me next Wednesday at 3:00pm

Friday 20 March 2009

More images




More images from Stina Persson


Wednesday 18 March 2009

Stina Persson


One of the many pieces produced by Stina Persson. I first saw this piece when it was used by the make up range Urban Decay for one of their on counter posters. I really like her work!

Hmm...

Why didn't us at Stockport College think of this :S

"Students auction off top designs - Works by Biblioteque, The Partners, 300 Million, and True North will go under the hammer at the Design Auction in London on Thursday.

The event, which is organised by graphic design tutors and students from the University of Lincoln, will be held at the St Bride Library, Fleet Street, London EC4.

Michael Johnson of Johnson Banks will be the auctioneer for the event, which follows last year’s inaugural Design Auction in Lincoln, and is held to raise funds for the university’s end-of-year degree show.

Among works up for sale are a special hardback edition of Barack Obama’s Dreams From my Father, from Pentagram’s Angus Hyland, and a catalogue and posters from the Bond Bound: Ian Fleming and the Art of Cover Design exhibition, by Webb & Webb.

For more information, visit www.designauction.co.uk."

Ok just read else where that half the proceeds are going to the library but still...


Found at: http://www.designweek.co.uk/liChannelID/1/Articles/141630/Students+auction+off+top+designs.html

Practitioners

After attending many guest lecturers who have come into college and who I have gone to visit I am going to compare two very different companies: Interbrand and Glorious. I have decided to compare these two companies because they were two totally different agencies one is a branding consultancy and only deal with companies wanting a new brand identity or companies wanting to refresh their look of the campaigns they put out there and the other is an all round design agency.

 

Interbrand are a global branding consultancy agency which started in 1974 and at this time people still thought of brands as just a logo. Interbrand now have 40 offices across the world and are the world’s largest branding consultancy. I went to visit them in their London office in Covent Garden. Before going to see them I had never heard of Interbrand and upon entering their office I realised how many brands they have done work for (and this was only in reception!). We met Tim, James and Katie who each gave us a presentation on projects that they have recently been working on. They went through the way that they ‘attack’ projects and this was really interesting. Because they are such a big company they have different sections from getting the brief to designing. It goes through a few stages before it gets to the designers such as marketing. This is different to what I previously thought when visiting smaller agencies where the creative directors deal with a lot of the getting and pitching of the briefs. With it being a consultancy they assess the brand and see what they can do to improve it and market it better whether it be giving it a new identity or just a new campaign or adding their corporate identity on items (plane company have identity on plane, airport lounge and uniforms etc). They have sections in which they work to get the perfect brand for the client:

 

  1. The idea.
  2. Communication – the audience it is being communicated to.
  3. Environments – Website, TV, Direct mail etc.
  4. Products and Services – what they sell.
  5. Behaviours – Friendly, how the brand talks to you.

 

It gave me an insight on how this company works. You need to know how the brand works and research into the company and similar companies to find out what makes them tick. The brand needs to different and stand out from the rest and by taking yourself out of the equation it makes it more about the brand and not what you like. You need to be run by what the brand wants and needs and not by what you want.

 

Glorious are a Manchester based design agency and have been established for three and a half years now but the creative directors have been working together for a total of nine years now. I found out a lot about Glorious when Tom Shaughnessy came into college on 26.02.09. Glorious are only a small agency consisting of only five people and are named on the top five if the ‘North of England Design Consultancy of the year’. He showed a lot of briefs that he had worked on during his time at Glorious. I found this talk really interesting as it showed how the company adapts itself to all the different clients and briefs, which it attracts. Shaughnessy created a lot of his own typefaces for the different projects he has worked on; I really liked this aspect of his work because it shows that the project is leading the design and not the other way round (this is shown well on the Pay and Display work that Glorious produced). During the talk he said that well executed designs are just as important as the actual ideas that create them. This is good to hear because a lot of companies are just about the ideas created. At Glorious the designers work individually a lot unless it calls for group work. Shaughnessy said that when he is working on a logo he tends to work alone when coming up with the initial ideas/designs and only comes together as a group to get feedback on the ideas/designs to narrow down the choice. The way that Shaughnessy presented showed that he was passionate about the work he is producing which is what is needed in this line of work. The work needs to stand up to scrutiny so you can defend why you have chosen to do what you have done. You could also tell he was passionate when he was talking about the pitches that he had lost and also the ones which Glorious had won (especially the one that they beat The Chase to).

 

These two companies presented very differently and each had a different approach. Interbrand presented in sections to who created the work which gave a great insight into the designs shown and also shows that they work independently as well as in group situations. Interbrand also showed how the research is presented with the use of mood boards and they said a lot of companies will ask you to do this but they are the only company who I have seen that do this. Shaughnessy at Glorious also showed that he is capable of working independently but says on some projects he works as a group. Each of these talks gave an insight into the way that they work and I have gained some good information from both. Interbrand gave some good tips for students on how to get the best out of yourself when it comes to going out and getting a job such as keeping yourself informed on design (design magazines and blogs) and on stuff that’s happening generally in the world (newspapers, BBC website etc.) and know about the programmes you use and be able to use them well. Shaughnessy was down to earth and was enthusiastic about design, he gave some very useful information saying its not easy to get a job and he gets 3/4 applications for placements a day so you need to stand out from the rest, pull your finger out get good work done and get out there! From both of these talks there are parts which I can take from them such as always being positive about your work and make sure you get enough research for each project because you need to know the company you ar producing work for. It also interested me how the different companies work with getting briefs from start to finish. With Interbrand being such a large scale branding consultancy they mainly only produce a ‘brand’ whereas Glorious produce more than just a brand they will also produce other promotional items for companies and events such as editorial’s, direct mail and exhibitions designs. Interbrand have a accounts department who deal with new business and finding out what the company want from them whereas Glorious’ creative directors will be the ones who will go and pitch for new business as well as designing for it too.

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